As the international leader in guest amenities for the hospitality industry, Groupe GM continues to set new standards in design, sustainability, and sensorial experience. With a portfolio of prestigious international brands and a strong commitment to responsible innovation, Groupe GM supports hotels worldwide in creating memorable, high-quality guest experiences. In the UK, this vision is reflected through meaningful collaborations that combine creativity, functionality, and environmental responsibility.
Among these partnerships is the exclusive hotel line developed with Laboratory Perfumes, a British fragrance house known for its contemporary, gender-inclusive approach to perfumery and its dedication to sustainable practices. The collection embodies a shared philosophy of thoughtful design, refined simplicity, and care for both people and the planet.
Founded in London in 2012, Laboratory Perfumes has become a distinctive voice in modern fragrance, creating science-inspired scents that are elegant, understated, and deeply personal. Each fragrance evolves on the skin, revealing subtle layers over time, and is never defined by age, origin, or gender, inviting wearers to make it their own. Crafted in small batches with local suppliers, the brand places sustainability at the heart of its process, combining responsible sourcing and local production with exceptional olfactory quality—a philosophy that aligns closely with Groupe GM and the expectations of today’s travellers.
Amber: A Signature Fragrance for the Guest Experience
At the centre of the Laboratory Perfumes hotel line is Amber, a signature fragrance that perfectly captures the brand’s philosophy. Amber opens with a fresh, vibrant burst of greenery and grassiness, evoking the energy and clarity of early morning. As the hours pass, the fragrance gradually unfolds into warmer, earthier notes, creating a soft, comforting trail that lingers gently into the evening. Subtle yet expressive, Amber adapts naturally to each guest, offering a sensorial experience that feels both refined and reassuring.
The collection features the latest Ecofill Slim 300 ml dispenser, designed for fast and clean, refilling between guests. Made from aluminium and paired with a traceable, fully recyclable pouch, Ecofill ensures minimal environmental impact while delivering optimal performance. Its intuitive design and visibility windows allow housekeeping teams to replace pouches in under 30 seconds, combining ease of use with operational efficiency.
Complementing the dispenser format, the line also includes a 30 ml body lotion presented in an aluminium tube, combining durability, premium aesthetics, and recyclability. A 30 g solid soap completes the range, offering guests a compact and elegant product that accompanies them throughout their stay. Each element has been carefully designed to enhance the guest experience while reducing waste and supporting more responsible consumption.
For Groupe GM UK, this collaboration represents a natural extension of its long-term commitment to supporting hotels with amenities that are both desirable and responsible. The Laboratory Perfumes hotel line offers hoteliers an opportunity to elevate their guest experience through a refined British fragrance, while aligning with growing expectations around sustainability and well-being.
Today, the collection continues to bring a modern, thoughtful touch to hospitality spaces, delighting guests with a sensorial signature that feels personal, inclusive, and quietly sophisticated. A meeting point between sustainability, craftsmanship, and elevated guest experience, the Laboratory Perfumes hotel line reflects Groupe GM’s ongoing mission to shape the future of guest amenities.
Group GM UK
London & Southeast – Leigh-Ann Carville – 07551 349353 Leigh-ann.carville@groupegm.com
Southwest, Wales & Midlands – Colleen Moore – 07786 002891 colleen.moore@groupegm.com
North England & Scotland – Alex McGeever – 07471 675691 alexander.mcgeever@groupegm.com
Ireland – Aisling Mulholland – 07818726170 Aisling.mulholland@groupegm.com
Other territories – 07552 141825 enquiries@groupegm.com
