London, UK – April 2025 – Lara Morgan, renowned entrepreneur and founder of Pacific Direct (now ADA Global), is making a bold return to the luxury hotel sector with her wellbeing brand, Scentered. With decades of experience supplying world-class hotel amenities for brands including Elemis, Aromatherapy Associates, and This Works, Lara now brings a fresh, purpose-led approach to luxury hospitality—focused on meaningful guest connections, sustainable design, and lasting wellness.
Scentered: A New Standard for Thoughtful Guest Touchpoints
Today’s discerning guests are looking for more than five-star service—they seek authentic moments that resonate emotionally and support their wellbeing. With Scentered, Lara Morgan introduces creative, revenue-generating wellness solutions that effortlessly weave into every stage of the guest journey. From a mindful welcome balm to a “Stop, Inhale, Reset” turndown ritual, each gift is designed not just as a gesture, but as an experience.
“Luxury is no longer just about what you provide—it’s about how you make people feel,” says Lara. “We’re helping hoteliers deliver lasting impressions that guests take home with them—sometimes, for just the price of a coffee.”
Small Touches, Big Impact
Whether it’s a bedside Sleep Well balm, a beautifully boxed Escape Travel Set for the journey home, or a wellness-focused amenity tin with property-specific inserts, Scentered transforms small gestures into meaningful memories. These wellness gifts invite guests to pause, breathe, and reset—enhancing loyalty and increasing spa bookings while reinforcing the brand’s values through every scent-led touchpoint.
Lara brings her signature blend of creativity and commercial strategy, shaped by years of global travel, personal health discovery, and leadership in wellness innovation. Her own story—boosted by a life-saving massage during a high-stress business trip—drives the brand’s mission to make wellness accessible, thoughtful, and easy to implement.
A Return with Purpose and Heart
Scentered’s luxury gifting programme supports every kind of guest experience—from weddings and wellness retreats to MICE events and milestone celebrations. The line includes:
- Personalised balm sets that match the guest journey (Focus for productivity, Love for weddings, Happy for arrival, Sleep Well for recovery)
- Custom tins with travel friendly content and wellness gifts with packaging for unique branding opportunities
- Spa and in-room enhancements (mini bar) to increase engagement and revenue
Other elements and touch points supported by product innovations, a truly gorgeous umbrella (your walking brand image..) that makes your hotels design impression at events outstanding. A set of customised spatulas and spoons to gift at cook learning events, a thoughtful journal for those on retreat, or a check -out travel set for reducing stress in transit. An eco made ever lasting back pack for tourist day-trips, picnic carry and convenience for the beach.
Where possible sustainably made with refillable designs and no mess, sprays, or stains, Scentered makes wellness simple for hotel teams to offer—and unforgettable for guests to receive. Scentered also can provide their Stop Inhale Reset Yoga collection for in room wellness.
About Lara Morgan and Scentered
Lara Morgan built Pacific Direct into a global hotel amenities powerhouse before exiting in a landmark deal. With Scentered, she channels her expertise into creating wellness products that empower people to manage stress, reset their mindset, and feel grounded—no matter where they are in the world.
As she returns to the luxury hospitality space, Lara invites hotel partners to embrace a new era of care-led connection: where the final guest interaction is not a bill, but a balm—and the beginning of a lifelong loyalty journey.
For partnership enquiries and press materials, please contact:
Sarah Gosset
and / or
Lara Morgan (Founder, Lara@scentered.com)
+1312692 9433
