At PDI International, we’re proud to launch the Protect What Matters Most campaign, introducing Protect 360° Sanitising Wipes.
By leveraging our expertise as one of the leading brands in healthcare globally, we’ve developed a highly effective, professional-grade sanitising solution tailored for the hospitality sector.
Cleaning isn’t just about shiny tables and spotless surfaces. It’s about safeguarding what really matters. Designed to meet the unique challenges of hospitality, these wipes are created to help you protect the most important aspects of your business – your people, your reputation, and the planet.
Want a sample of the Protect 360° Sanitising Wipes? Get yours here.
Why now?
Being a leader in hospitality or catering is a challenging job.
On top of rising NIC contributions and a 55% increase in operating costs, you have to balance exceptional guest experiences, rigorous hygiene standards and staying efficient. Today, it’s important to focus on what’s within your control. Prioritising areas that matter, like employee wellbeing, cleanliness and sustainability, by investing in smarter solutions.
The campaign behind Protect 360° reflects this mission.
“When we started working on this campaign, we knew we wanted to champion our hospitality customers, acknowledging their efforts in tough economic times. Businesses are under pressure to make difficult decisions, so we wanted to empower them to choose something that genuinely helps their business.
The idea behind it is about the real cost of cleanliness – whether it’s sticky tables, unhappy customers, or staff health and wellbeing – and why making the right choice matters.
As we launch the campaign, the creative focus is all about the customers as the heroes. We’ve used illustrations and storytelling to celebrate their role, rather than just focusing on the product features.”
– Nina Smith, Marketing Manager at PDI International.
Cleanliness: the foundation of trust
Research from Reputation 2024 highlights cleanliness as one of the top criteria influencing customer sentiment. Additionally, a 2023 Accor study revealed that 81% of consumers in Europe, the UK, and North Africa view cleanliness as a fundamental requirement. Failing to meet these expectations risks more than just negative reviews; it undermines customer trust.
One of the key pain points customers frequently mention is sticky tables. While this is often perceived as poor cleaning practice, the issue may stem from various sources – from varnish breakdown caused by over-cleaning and harsh chemical usage, to the gradual buildup of dirt and grease.
People: the heart of your business
Your team is the backbone of your business, and their safety and wellbeing are non-negotiable.
Providing solutions that simplify their work, reduce stress, and ensure their health supports a more motivated workforce – one that delivers exceptional guest experiences.
Traditional cleaning methods, like sprays and cloths, are often misused, which can affect physical health. The Food Standards Agency highlights that reusable cloths are one of the biggest causes of cross-contamination, and keeping them safe to use takes a lot of effort. That’s why they recommend switching to disposable cleaning products. On top of this, cleaning solutions are often diluted on-site without proper oversight and then sprayed, exposing staff and guests to harmful chemicals in the air. According to the International Journal of Hygiene and Environmental Health, this can lead to unnecessary health risks and a wide range of exposure issues (data on request).
Sustainability: a priority for today and tomorrow
Sustainability isn’t just a buzzword. It’s a growing expectation from customers and the industry alike.
According to Lightspeed’s latest survey, 90% of respondents believe sustainable practices are essential for the hospitality sector, and 43% expect sustainability to be a top priority by 2025. Guests notice when businesses cut corners on eco-conscious efforts. In fact, 26% of environmentally aware diners reported they would stop visiting a restaurant that didn’t prioritise sustainability.
Aligning your business with eco-friendly practices – such as reducing your carbon footprint, minimising food waste, sourcing locally, and using environmentally friendly cleaning solutions, can help build loyalty and trust.
Introducing Protect 360° sanitising wipes
Our wipes help safeguard reputations, preserve surfaces, and drive long-term profitability by delivering unmatched results every time.
- No compromise: Protect 360° enable hygiene excellence while meeting sustainability standards.
- Environmentally friendly: Made with 100% biodegradable fibres, plant-based active ingredients, and recyclable packaging. UK manufacturing also reduces carbon footprint.
- Protect people and places: Eliminate risks from sprays and chemicals. Our wipes safeguard staff and guests with a safer alternative to traditional cleaning methods.
- Ease and efficiency: Avoid errors like incorrect dilution or contaminated cloths. Protect 360° wipes are pre-dosed and ready-to-use for maximum convenience.
- Maximum efficacy: Protect 360° wipes exceed the minimum standards outlined by the Food Standards Agency, offering superior protection for staff and guests. Proven effective against Norovirus, they deliver reliable hygiene in every use.
Why choose Protect 360°?
As the #1 brand in food service wipes in North America, we’ve set a benchmark for professional-grade hygiene solutions. Protect 360° builds on that legacy, offering:
- Proven performance tailored to the UK hospitality market.
- Innovation that meets the challenges of today’s fast-paced industry.
- Unmatched ease of use, from bustling restaurants to cruise ships.
Take the first step
Discover how Protect 360° can help you take control of cleanliness, sustainability, and staff wellbeing. Ready to see the difference for yourself?
Claim your free sample today and experience the impact firsthand contact@pdi-emea.com or find your local distributor.
At PDI International, we don’t just deliver market-leading products, our support extends to knowledge share, support and resources to help your business perform at its very best. Contact our team today to see how we can support your business.