London Wine Fair, which takes place at Olympia from 18th to 20th May, will shine a spotlight on British drinks, with its inaugural Host Nation Initiative, showcasing more than 100 English wine producers including: Chapel Down; Gusbourne; Hambledon; and Simpsons, along with 30 producers from Defined Wines, who will host a Pop-Up Tasting on the middle day.
BREW//LDN
There will be a dedicated space for craft beer and cider for the first time in the event’s 45-year history, thanks to a partnership with BREW//LDN, as the buying remits of visitors – particularly those from hotels – expand beyond wine. This area will feature around 40 breweries and cideries including: Big Hug Brewing; Chance Cider; Lost in Town Brewery; and Red Fin Cider. BREW//LDN will be located adjacent to Signature Serve – the spirits section of the show – and the Mindful Drinking Experience with the latest innovations from the fastest growing sector of the drinks industry.
Icon Tasting
Following “Judgement of London” in 2024, and “Battle of the Bubbles” in 2025 – which garnered trade and consumer interest from around the world – this year’s Icon Tasting will be “The Greatest Chardonnay Showdown”. A rigorous blind tasting judged by the UK industry’s most discerning palates, including Master Sommeliers and Masters of Wine.
Highlight exhibitors
Hatch Mansfield, one of the UK’s top agents will showcase their portfolio, including Kent’s Domaine Evremond and Champagne Taittinger. Pernod Ricard will host two brands in Signature Serve: Lillet; and Código 1530 Tequila, believed to be the only Tequila whose aged products are rested in Napa Cabernet barrels. Chile’s Luis Felipe Edwards will celebrate their 50th anniversary at the Fair, with wines from across its diverse portfolio of vineyards, including cool climate “Marea” from “super-coastal” Atalaya Estate in Leyda. From Greece, Little Owl is launching with two varietals, Assyrtiko and Agiorgitiko, in the Greek pavilion; Bordeaux will have its first generic presence in a decade, with a new pavilion to launch their 2025 Selection, a list of wines chosen by the UK trade as being the best of Bordeaux. And Pays d’Oc IGP will host a Premium Masterclass Theatre & Walk Up Tasting Session, on the Tuesday, with wine legend, Oz Clarke.
BE WTR is the official water partner of LWF. It is redefining water, bringing innovation, sustainability, and experience to every table. Produced locally as both still and sparkling, their water is bottled through a circular system with returnable bottles, minimising impact while maximising quality. They will host a masterclass led by their gastronomy ambassador, pairing premium BE WTR with curated tasting moments.
Visitor registration: www.londonwinefair.com
