The female-founded spa brand, GAIA Skincare, is thrilled to see continued growth through the first quarter of 2024, praising their online training and specialist therapeutic treatments as key to their continued success.
Since the start of the year, GAIA are pleased to have launched with 7 new spa partner accounts across the UK and the Channel Islands, with several more on the cards to launch in the coming months. These new accounts have benefited from GAIA Skincare’s online training system, which was launched last summer, making training more flexible for spa therapists, and reducing spa training costs by up to 80%.
The online training complements an intense three-day ‘Essentials Training’ with one of their experienced Spa Trainers, allowing spa therapists to use their training to learn three further treatments and combine techniques to offer GAIA ‘Journeys’. The digital platform also offers flexibility for spa therapists, meaning they can train at a time that suits their schedule, and can log into the platform at any point to refresh their knowledge. Since launching last May, GAIA has qualified 142 spa therapists across the UK & Europe, with an additional 50 trainees registered on the platform who are currently benefiting from their training offering.
GAIA have also launched a virtual sales training workshop, which allows accounts to join a monthly meeting to deepen the knowledge of the GAIA Skincare range, focusing on treatment offerings, product innovations and seasonal campaigns. GAIA encourage all team members, from hotel reservations teams to senior therapists, to join the workshops to support their retail and product knowledge and optimise their customer’s experience. This workshops are also easy to book via the Eventbrite booking system.
The spa brand is also pleased to offer two specialist treatments, allowing spas to offer a higher level of wellness to those who are pregnant or undergoing cancer treatment. The Mother GAIA Massage is a beautifully gentle treatment, which helps alleviate muscular aches and stresses through the prenatal period, and currently offered at 30 of GAIA’s partnered accounts. Training for the Mother GAIA Massage is offered to spa partners with experienced therapists who are looking to complete the advanced training.
The Affinity Cancer Experience was developed for those undergoing medical treatment and in need of a little nurturing or spiritual healing, and can be offered as a stand-alone treatment to spas looking to add an inclusive treatment to their menu. The 3-day training courses is accredited by CIBTAC and equips therapists to expand their practice, ensuring exceptional standards of training.
“It was important to me to create an inclusive experience for those going through or having gone through cancer treatment. This experience allows guests to feel safe and comfortable, offering them a relaxing and calming moment to soothe their mind and body.” – Comments Diane Nettleton, Founder of GAIA Skincare.
If you’re looking to elevate your spa offering, GAIA is looking to partner with those who share their values and brand philosophy of “Your wellness, naturally. Believing in delivering exceptional guest experiences, the highest levels of service, and offering guests the time and space to nurture their wellness.
